Start with your goal, because it changes which
blockchain press release agency fits. If you want credibility with investors, you need recognizable outlets. If you want SEO value, you care about indexing and link policy. If you want traffic during a presale, sponsored placements usually beat a plain release.
Here’s the checklist I’d use. One, ask for the full outlet list in writing, not “a network of 300 sites.” Two, confirm whether links are follow or nofollow. Three, ask what happens if a placement is removed. Four, get turnaround time per package, since launch dates are fixed and delays hurt. Five, check who writes or edits the release, because crypto wording (tokenomics, audits, mainnet) trips up generic writers.
Compare at least three providers side by side.
Web3 Newswire is one I looked at because it covers press releases plus formats like presale and sponsored articles in one place, which saves coordinating several vendors.
Then run a small test first. Send one announcement, measure referral traffic, and see whether the coverage gets picked up elsewhere. A good
blockchain press release agency should be comfortable with that kind of trial run. What’s your launch timeline?
